I am a marketing consultant responsible for hands-on tactical planning and execution within the direct to consumer industry. I currently advise a number of direct to consumer brands including Great Heights and Clean Origin, two preeminent lab grown diamond brands. My subject matter expertise includes marketing operations, creative operations, digital strategy, merchandising, social media and community management, influencer management, PR/communications, email marketing, affiliate marketing and brand partnerships. Most recently, I was the Director of Digital Marketing & CRM at Tomorrow, a DTC mattress brand incubated by Serta Simmons Bedding and Advent International, a $50+ billion private equity firm. I later served as Director of Digital Marketing for Serta Simmons Bedding, a Fortune 1000 company and the world’s largest bedding manufacturer with the #1 and #2 brands in North America by market share with over $3 billion in revenue. Additionally, I served as Acting Director of Digital Marketing for Tuft & Needle, a $180+ million e-commerce brand that was acquired by Serta Simmons. I previously served as a digital marketing executive at two jewelry brands, Lia Sophia and Alex and Ani where I held similar roles leading email marketing, mobile marketing, partnerships and CRM strategy. During my time at Alex and Ani, the company experienced one of the most significant growth rates in the history of retail and e-commerce, growing from a $40 million business to over $400 million in revenue and over $1 billion in value. My experience prior to Alex and Ani includes XO Group, which owns The Knot, as well as Responsys, which sold to Oracle Corp. I earned a Bachelor of Science in Business Administration at the University of Pittsburgh and have completed numerous training and certification programs for digital marketing, advertising technology and analytics platforms across the marketing technology landscape.