------------------------------------ Campaign Analysis, Setup – Comprehensive Keyword Research, Ad Group/Ad creation, Landing Page Optimization Account Management – Conversion Analysis, Quality Score Analysis, Ad Optimization, Analyzing Visitors Behavior through Google Analytics ----------------------------------------- Keyword Research - Finding the best & most popular keywords according to the business/service, Segregation, Competition analysis etc. Onpage Optimization - Content Optimization (density, relevance, weight etc...) - Anchor text insertion, Content addition/modification - keywords placement, Link Structure Development - Segregation, Meta Tag Creation, XML sitemap, robots etc. Offpage Optimization - Link Building strategy development based on the hour allocation or budget, Contextual link building / guest blogging, Press Release Distribution, Profile setup/links using local B2B sites, Yellow pages, Business Directories etc., Article Submissions, Directory submissions, Social Bookmarking SEO Audit – Website analysis, inbound link analysis from the SEO perspective as per the latest Google rank algorithm and guidelines ---------------------------------- Account setup and management in Twitter, Facebook, LinkedIn, Google Plus etc. social channels