Katelyn Keller is a self-starting marketing professional with experience in sales and management spanning over 14 years. She first became interested in grassroots marketing campaigns while working with up-and-coming musicians in the Chicagoland area. Since then, her expertise has brought her to into marketing director positions in music, homecare, film, ,and hospitality. Katelyn's marketing chops became defined during her time studying at Aurora University, while working in food service. She mastered effective communication and customer service, all while getting hands-on experience selling to a variety of demographics. Katelyn stays up-to-date with changing digital marketing trends to help businesses establish strong internet presence, and utilize content/SEO/ad serving to increase traffic and drive strong leads for sales conversion. She has seen growth as much as 851% in web traffic in just 90 days for clients, she creates thoughtful and effective content and copy, and is certified in Google Analytics to effectively track and adjust marketing strategy to ensure maximum reach and impact on all campaigns. Katelyn is looking forward to bringing these skills and her tireless work ethic to a company that values passion, creativity, and dedication. Applicable Accomplishments: -While developing digital marketing strategy for Lure Films, an LA based production agency, I increased web traffic 851% between September - December of 2017. -In the first quarter of developing Hilton's newest Destination Marketing department, we were able to deliver a 5.3:1 ROI for hotel properties through digital paid media and local marketing. Bringing in $1.1mm in revenue for Q1 for the Los Angeles/Orange County market. -I had the opportunity to develop and integrate multiple influencer campaigns for Destination Marketing with Hilton throughout Q2/3 generating over 250k impressions to our social media channels. -I have been freelancing with Sailene "Mama Sailene" Ossman since August of 2017, and have worked to develop her brand and bring her just shy of 50k followers on Instagram through scheduled content, contests, outreach and more.