• Experience in building inbound organic search traffic, implementing a link building strategy and improving SERP rankings. • 2-4 years experience in Digital Marketing (SEO/SEM). • Experience working with both B2B and B2C products. • Requires hands-on knowledge of best practices in SEO/SEM and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint. • Advanced skills working with Google Adwords, Google Analytics, SEOClarity, Compete, SEOMoz, Brightedge, Google Webmaster Tools and an A/B testing platform such as Optimizely.