I help small and medium sized business grow revenue and profits by designing and executing effective digital marketing campaigns with measurable results. Their are 3 areas that I specialize in: 1. Helping companies clearly define their brand identity and develop target customer personas. This leads to more effective campaigns by increasing conversions and decreasing costs. 2. Building strategic marketing funnels around target personas using the Buyer's Continuum as a framework. I am able to use a wide range of marketing tools, but some of my favorite tools are Facebook Advertising, Email marketing and Google Adwords. 3. Creating a dashboard of metrics to help measure the success of the campaigns. And then applying the principles of behavioral marketing to improve them.