If you don't know where to go, so each road is right and each road is wrong! This why we should work based on strategy. I'm Amr El-Basiony, Digital product Marketing Manager with +9 years of experience. I can make a real development for the business by making a well built Digital marketing strategy: It will cover: - Full situation Analysis including all of your digital presence channels. - Competitors analysis. - Setting objectives based on business objectives and Marketing objectives with respecting the situation analysis reports. - Creating target persona and empathy map. - Creating Value proposition . - Phases Strategy that applying the objectives within a timeline. - Creating tactics plan. - Finalizing action plan of the details in each channel like Facebook, Twitter, YouTube, Instagram, website and all relevant channels. - Setting the most suitable KPIs for the tracking achieving the objectives through the plan. It will be the right guide for your business to achieve a real success within plan and to get the most from the digital channels which can turn the crowd into effective business values.