Here is a summary of the digital marketing services I offer to help businesses grow their online presence and achieve their goals:

Search Engine Optimization (SEO)

• I analyze your website and conduct keyword research to develop an SEO strategy that focuses on ranking your most valuable pages in search engines for organic traffic. This includes optimizing content, improving site architecture, technical enhancements, building backlinks, local SEO, and content promotion.

Pay-Per-Click Advertising (Google/Bing Ads)

• From initial campaign set up to ongoing management, I handle your PPC ads across search engines and display networks. Using tracking and analytics, I optimize your campaigns to lower your cost-per-acquisition and increase ROI through improved ad relevance, landing pages, and bids.

Social Media Marketing

• I manage your business social media profiles and ads on platforms like Facebook, Instagram, Twitter, and LinkedIn to boost engagement and increase qualified followers. This includes content creation, community management, paid promotions, retargeting ads, and analyzing data to refine approaches.

Web Analytics & Reporting

• I implement tracking like Google Analytics and tag management, develop custom dashboards and reports, analyze data to extract insights, and provide regular analytics updates to inform your marketing decisions on ROI and attribution.

Conversion Rate Optimization

• Using principles in user psychology and experience design, I analyze paths visitors take through your site and identify opportunities to remove friction in conversion funnels – ultimately increasing desired actions.

As your digital marketing partner, I balance strategy with implementation across critical channels to increase traffic, leads, and sales. With up-to-date expertise and a toolset powered by data, I develop integrated marketing solutions tailored for your unique business needs