Managed Google Search/Facebook Fan Acquisition/Digital Lead Generation campaigns
Prepared top-line/detailed plans with developing campaign materials: ad themes, list of good keywords, ad texts, picture, landing pages, ad tracking codes, data extraction tool, etc.
Collaborated with creative/production/client service teams to get the materials effectively done and approved by clients
Analyzed & optimized ad themes/ads/ad texts/picture/keyword performance on daily basis
For digital lead generation campaigns, closely collaborated with call center to deliver acquired leads/sales, and specify lead quality; then analyzed combined data on lead quality and ad performance to optimize for better lead in terms of quality and quantity
Satisfied 100% KPI committed to clients
Contributed to 30% to 40% profit margin to the firmMade weekly/monthly/final campaign performance report