COPY WRITING EXPERIENCE:
- Direct Response copywriter with three years of experience writing long form direct response copy including websites, emails, landing pages, offer pages and video sales letters.
- Written and produced an 18-minute Video Sales Letter for a documentary film company specializing in video biographies.
- Created lift letters and promotional emails for product and service companies.
- Written Facebook and Google Ad that have yielded a 6.8% Click-Through Rate (CTR). According to Google the average advertiser's CTR is 1%.
ACCOMPLISHMENTS:
How my experience in sales, marketing and business development and video production has contributed to my skills in copywriting and marketing.
- As a salesman and executive recruiter I’ve generated 2.4 million dollars in new business.
- As a recruiter, I’ve emotionally connected with business owners and candidates... and with a few words gained their trust… and convinced candidates, the companies we represented, offered them the experience and opportunities they were looking for.
- I’ve built a stable of loyal clients as a salesman for an office supply company— through cold calling.
- I’ve taken two businesses from initial concept to viable commercial products.
- 20+ year experience as a video producer / director. Clients include Google, Foster Farms, Paypal and many, many others.
- As a copywriter you’re NOT just hiring me. I rely on my mentors for feedback, (I have a coach who is a 8-figure copy chief and I also belong to a mastermind group).
- I’ve developed a process for writing copy... part of which involves editing what I've written, many times, to refine my copy. It’s my way of guaranteeing that the copy I submit to you is readable, persuasive and sells the product or service you’re offering.
“Advertising is multiplied salesmanship”. I specialize in: long form copy, video sales letters, emails, landing pages and ads that seduce the reader and convince him to buy.