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Public Relations/Media Liaison Aggressively designed and developed dozens of innovative marketing strategies through various press conferences and press releases for major national clients. Created and coordinated client trade show events at shows such as Seybold, CES, PC World, and Mac World. Delivered more than thirty international presentations to executives, government and press. Created the pr/marketing campaign for product, generating an increase in media coverage for the brand by 27% in four months. Aggressively worked PR to generate $400,000 worth of FREE advertising in several major publications such as Yahoo! Internet Life, MacWorld, PC Photo and ZDNet (online) for clients. Web Content Development Developed web content for several sites,generating an increase in daily hits. Marketing Literature Wrote advertising copy and press releases for several organizations from start-ups to non-profits to major corporations. Won numerous writing awards for copy in brochures, ne

Skills & Expertise

AdvertisingBrochuresCommunication SkillsContent DevelopmentDesignEditingEvent PlanningInternationalManagementMarketingMedia RelationsNewslettersPage DesignPresentationsPress ReleasesPrinting IndustryResearchTelevisionWeb ContentWritingYahoo

3 Reviews for This Service

  • Jason_Eastcott says,

    Very, very easy to work with. She makes great suggestions that in the end make the job even better. I recommend Shannon for your PR needs.

    for Media Kit / Press Release on Aug 16, 2004

  • TrueNorthTeam says,

    Shannon did a fine job of helping us with our flyer!

    for 1 page flyer needed IMMEDIATELY on Jul 24, 2004

  • Heather_Schuck says,

    Shannon was an absolute joy to work with and consistently made the effort to exceed expectations. She offered creative insight and valuable experience to the project and was a true professional. I consider her a valuable asset to the company and look forward to many more projects together.

    for Pitch Letter on Feb 15, 2004