Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.

Email marketing is the most effective marketing channel and for the $1 you spend, you can expect a return on your investment of $51.

Email marketing outperforms all online marketing strategies, including SEO, PPC, content marketing