Defender of branding as an alchemical formula of anthropology, business consulting, finance, psychology and art that translates into value creation. I´m a lover of the great stories dreaming to inspire in Branding and Business Strategies and innovation. Business has only two functions, marketing and innovation. I had worked on both. I'm a brander, innovative and strategic multinational manager, consultant and professor with over 20 years experience in rapid changing, fast growing and high demanding industries. Interested in customer oriented organizations facing heavy competition, willing to change the status quo via branding. Deep finance and marketing experience with multicultural management capabilities. Results and task oriented (P&L expertise). Strong cultural organisation and digital know-how. I have contributed to the growth of multinationals in different countries, industries and roles. During my career I've helped develop branding strategies for over 100 brands in more than 20 countries by working in consultancy and general management and as a member of the board of directors. I like participating in transforming organizations into high performance teams that are able to contribute to the company's business and client vision, in the short, mid and long term via measurable results. Accustomed to working with objectives under strong time constrains, managing teams and attracted by challenging and non-routine work. I highly value a good working environment and the human quality of the people I work with. Specialties: Marketing & Communication, Brand Management, Business Development & International Business Development, advertising and promotion, PR, database marketing, loyalty programs, product management, multichannel distribution, strategy plans & business plans, innovation, brand content.