Fundamental guidelines to maintain a solid and coherent brand identity. You already have a logo.

|Logo Usage Guidelines|

Placement: Guidelines for where the logo should be placed on different materials and platforms.

Size: The minimum and maximum logo sizes to maintain readability and impact.

Backgrounds: Indicate which backgrounds are suitable for the logo and when to use alternative versions.

| Color palette. |

Primary Colors: Define the brand's primary colors and their Pantone, RGB, CMYK and HEX values.

Secondary colors: secondary colors that complement the main palette and its usage guidelines.

Color Combinations – Provides examples of color combinations for different applications.

| Typography Guidelines |

Primary Font: Primary brand font, including variations (bold, italic) and use cases.

Secondary Source: If applicable, a secondary source to support specific content or use cases.

Font sizes: The recommended font sizes for various materials.