I am an experienced brand management and communications professional with over 24 years of work experience in leading, executing and managing strategic branding, corporate and marketing communication initiatives across categories for global banking, financial services, automotive, manufacturing, infrastructure, FMCG and consumer durable brands across India and the Middle East (Oman). The brands which I have worked on and managed in India and Oman include: My firm grounding in the traditional forms of advertising and brand building combined with a good understanding of technology, digital and new media has helped me in continuing to create differentiated brand stories and content that impacts all stakeholders namely customers, employees, media and investors. I have hands on experience in creating content for customers, employees, media and investors namely marketing collaterals (fliers, brochures, presentations), press releases, newsletters, website and intranet content, social media posts for FB, Twitter and Linkedin, annual report, coffee table book, video and audio scripts, CEO speeches and all branding related content for external / internal communication.