-I can serve customers by providing product and service information; resolving product and service problems. -I can attract potential customers by answering product and service questions; suggesting information about other products and services. -Resolving product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution. -Recommending potential products or services to management by collecting customer information and analyzing customer needs.