The design of your website speaks VOLUMES about your business. Make no mistake: the appearance of your website sends a powerful unwritten message to your visitors. Ask yourself, “When prospects arrive at my website for the first time, what does it say to them?” If your website is poorly designed, seems difficult to navigate or appears incomplete, you may have difficulty attracting prospects and new customers. Designing a website can be difficult and extremely time-consuming. Also, too many business owners get caught up in making the website look “pretty.” Of course, you want your site to be visually appealing. But remember WHY you have the website: to convert prospects into customers. Townsend Marketing Systems utilizes a unique, four-step system in our website design process: Goal – What is the objective of your website? Do you want to get quick sales? Attract qualified leads? Whatever your goal, it should be apparent as soon as a visitor lands on your website. Design – Your target audience should determine the design of your website. For example, if you want to appeal to college students your design and content will be completely different than if you’re marketing to scuba divers. Our graphic designers have years of experience creating artistic content that will appeal to your specific target audience. Contact – Successful websites make it easy for prospects and customers to stay connected. Place offers on each web page and include your contact information even if it’s only listed at the very bottom. Links to your social media pages and your podcast or YouTube videos should also be included. Be sure to have a contact form/page so prospects and customers can make contact directly from your website. When you’re open to interaction with prospects and customers, good things happen: you’ll have more of their attention and