I've been in marketing for 5 years and specialize in SEO. I generally agree with SEOMoz and Search Engine land philosophies, building for the user, but optimizing for search engines. I specialize in many of the more complex elements of site optimization such as crawler management, page rank flow and careful management of website quality. I'm experienced in all aspects of search engine optimization driving organic traffic. Many people consider themselves an expert in SEO, and some of them may actually deserve that title. I subscribe to the fact that I'm always expanding my knowledge and that I will always have more to learn. I feel it's important to focus on doing the right things to build trust and authority while listening to the underlying themes in the search engine updates to be prepared for the future.