Facebook Ads Manager is a platform provided by Facebook that enables businesses and advertisers to create, manage, and track their Facebook ads campaigns. With Ads Manager, businesses can set up ad campaigns, target specific audiences, create ads, and track the performance of their campaigns.

To create a Facebook ad campaign, businesses need to select an objective, such as increasing brand awareness or driving website traffic. They can then define their target audience by location, age, interests, behaviors, and more. Ads can be created using various ad formats, including images, videos, carousels, and stories.

Facebook Ads Manager provides advertisers with tools to track the performance of their campaigns, including metrics like reach, impressions, clicks, and conversions. Businesses can analyze this data to make informed decisions about their advertising strategy and optimize their campaigns for better results.

Overall, Facebook Ads Manager provides businesses with a powerful advertising tool to reach their target audience and drive growth for their business.