Day-to-day management of paid social advertising campaigns across Facebook, Google, Youtube

The first step -> choose our objective. 

The first step for how to advertise on FB is choosing our objective. When we run an advertising campaign, it’s essential that we establish why we’re running that campaign. Every advertising campaign should have a focus.

 On Facebook, we have numerous options for choosing an ad objective:

• Brand awareness: Building brand awareness is common in advertising campaigns. We want people to get to know our brand so they will follow our social media page or choose our business when they’re ready to make a purchase.
• Reach: If we’re looking to build up your followers and earn new leads, reach is a great goal. we can set a goal to reach a certain number of people.
• Engagement:We will set our goal to increase engagement by a certain percentage.

  
  

   Engagement is a great way to build brand recognition and get leads to choose our business down the line.

• App installs: If we’re running a Facebook ad for our app, we can set app installs as our campaign goal. By doing this, we can track every time someone downloads our app from your ad.
• Video views: If we run a video advertising campaign, we can set an objective to get a certain number of video views.
• Lead generation: Lead generation is a great goal if we’re looking to increase the number of followers on our Facebook page. we can run an ad to encourage people to follow your business.
• Conversions:Most businesses run ads that focus on conversions.

  
  

   These ads typically direct people straight to a product or service to purchase it.

Target our audience. 

Once we know our objective, we'll decide who we're trying to target. Facebook is a great place to target people precisely. We can get very specific with the network’s targeting options. Facebook allows us to target people based on their age, gender, location, language, interests, and buying habits

Choosing our ad type.

After we establish our target audience, we’ll focus on our ad type. such as:

- Photo ads

- Video ads

- Carousel ads

- Slideshow ads

Setting our budget.

The last crucial step for how to advertise on FB is setting our budget. We want to ensure that we know how much we’re going to spend on our Facebook advertising campaign. Facebook ads operate similarly to pay-per-click (PPC) ads.

We pay when someone engages with our ad. We’ll set a maximum bid amount, which is the maximum amount we’re willing to pay when someone clicks on our ad. We can either set a daily or lifetime budget for our campaigns.

We set the daily budget each day, and once we hit that daily amount, our campaign stops running until the next day. With a lifetime budget, we have a set amount for the duration of our campaign. Choosing how much we want to spend on our campaign will help us stay on track with our budget while still running an effective campaign.

Best practices
    1. Use the Facebook pixel
    2. Test your ads
    3. Track your performance
    4. Re-target audience