* Writing Copy for Facebook Ads. * Creating some graphics for Facebook Ads. * Generating leads and sales using Facebook Ads. * Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. * Craft landing pages and lead generation forms for our content to distribute through relevant paid programs. * Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. * Testing variations of ads to determine best performing * Continuous monitoring of results and improving of ads * Reporting of results of Facebook Campaigns * Manage the strategy and setup of all paid campaigns. * Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.