We are experienced in creating CTW, Lead Ads, Conversion Based Campaigns, Engagement, Call Ads, App Download ads, Increasing Followers. Some core concepts which i take care of while working on Campaigns are :- Relevance Score, Optimum use of Facebook Power Editor, Conversion Tracking, Tracking Events and utilising them to optimise campaigns, Regular Reporting with KPI Indicators, Decision on (Audience, Placement, Creative, Schedule) etc.