In this project, I assessed the performance of an advertising campaign that the customer had implemented on Facebook; to determine which ads achieved a higher number of impressions, clicks, leads, and conversions, by: 

1) Evaluating the campaign objectives;

2) Reviewing the target audience;

3) Analyzing the campaign results from Facebook; 

4) Evaluating Ads Campaign in terms of images and written content;

4) Reviewing all mathematical formulas using "Excel" 

5) Calculating ROI for each Ad

6) Running an A/B Test for new alternatives for images, wording, and landing page on the website; and

7) Suggesting recommendations to improve the performance of the following campaigns.