Facebook offers a variety of ways to reach your target audience. Directly target your audience and choose the type of ads to show, such as video ads, carousel ads, and so on. Additionally, you can use the Facebook Ads Manager to create and manage your campaign. The Facebook Ads Manager is also where you can track and measure your campaign's performance.
You can also use Facebook to build content for your fans and followers. This can be accomplished by posting pictures, videos, and articles. Simply share a link on your Facebook page and your followers will be able to see it.
Facebook Targeting Methods
- Location
- Demographics
- Interests
- Behaviors
- Lookalike audiences
- Custom audiences
- Re-Marketing
Facebook Ads Objectives
Brand Awareness
Show your ads to people who are most likely to remember them.
Reach
Show your ads to the maximum number of people.
Traffic
Send People to a website, app, or Facebook event, or let them tap to call you.
Engagement
Get more Page likes, event responses, or post reacts, comments or shares.
App Installs
Get more Page likes, event responses, or post reacts, comments or shares.
Lead Generation
Use forms, calls, or chats to gather info from people interested in your business.
Conversion
Show your ads to the People who are most likely to take action, like buying something or calling you from your website
Facebook Ads Placements
- Facebook News Feed
- Facebook Marketplace
- Facebook video feeds
- Facebook right column
- Messenger inbox
- Facebook Groups feed
- Facebook Stories
- Messenger Stories
- Facebook in-stream videos
- Facebook Search results
- Messenger sponsored messages
- Facebook Instant Articles
You Can promote products, services, articles, special promotions, apps, an event such as brand awareness, pages and everything else in between using the most appropriate placement and targeting to maximize the ROI. Feel Free to Connect!!