Headwaters Marketing

Fort Collins, Colorado, United States

Yearly Stats: $0 Earned |

Fast Track Product Launch Tools

Lowered product launch cost with a proven company
This assumes you have some investment in branding your company. If not please add our branding package to this as your best solution.
This fast track launch program offers the following:
Week 1. Quick scan market analysis of 3 competitors, current market approach, desired positioning
Week 2. Analysis conclusions set up opportunity for key market messages, creative strategy (articulated) and mix (PR, web, literature, other).
Week 3. Outline of web site (12-15 pages, designed, programmed and content developed). Note - any specific functionalities-shopping cart, database, surveys are not included and added at cost + 10%, corporate/product 8 page brochure, direct mail postcards (2) and intro PR (1 press release with PR Web circulation and 1 article. Note: you may also need a case study or white paper, testimonials or other materials but they will need to be priced separately and leverage the design strategy we apply.
Week 4& 5. We develop rough copy and design concepts for the web site first and rough out the cover flow for the brochure.
Week 6 & 7. Final copy/content for the web and brochure. Comps on postcards and press release/article outline.
Week 8 & 9. Final web and all materials reviewed and completed.Delivery Time:9 Week(s)

$0 / Hour
$15,000 minimum budget