I conceptualized and executed a high-impact promotional campaign for the F&B brand Dendeng Lelana. My goal was to create a cohesive design that blended visual appetite appeal with strategic marketing principles to drive immediate customer action during a competitive year-end sales period.
I utilized my skills in digital advertising to design a layout that highlights brand authority, specifically by featuring a high-profile testimonial from a renowned Malaysian chef. By applying professional copywriting techniques, I emphasized the value proposition through clear pricing anchors (original versus sale price) and a bold, seasonal headline. To ensure a seamless customer journey, I integrated a functional QR code for direct ordering, effectively converting passive viewers into active buyers. This project serves as a testament to my ability to balance aesthetic poster design with data-driven conversion strategies in the food and beverage industry.