I am recognized for my strong leadership skills, being a positive motivator for staff and trusted resource for clients. A whiz with analytics and big picture marketing initiatives, I have a knack for identifying appropriate tactics to get the marketing executed be it omnichannel, paid, or earned. During my tenure at Marketing Maven, I created and developed the social media department, have contributed to the agency winning several awards for effective product launches that generated ROI for clients, and have participated in guest speaking opportunities at investment accelerator programs on how to make social media work for their businesses. Prior to rising to Managing Director at Marketing Maven, I ran the social media department, as well as earned top tier media coverage for clients in media outlets such as: The TODAY Show, Wall Street Journal, SELF, Parents, SmartMoney, Barron’s, International Business Times, CNNMoney, MSNMoney, MarketWatch, Entrepreneur, Modern Home + Living, Apartment Therapy, House & Home Canada, Gizmodo, Uncrate, Interior Design and Inhabitat. An advocate of using social media as a tool for customer service, I have helped clients like Baby Trend with their positive online reputation management. By using promotions and social media advertising, my execution of social media initiatives have led to increased sales for clients and top trending topics on Twitter. My talents of managing social media campaigns have enabled clients to grow online visibility and gain customer brand loyalty. AREAS OF EXPERTISE - Consumer Marketing - Social Media Marketing - Media Relations - Team Management - Product Launches (International & Domestic) - Crisis Communications - Copywriting - Customer Service - Client Relations - Public Speaking - Influencer Marketing - Promotions; i.e. Sweepstakes - Blogging - Content Management - Leadership - Marketing Strategy - Email marketing - Performance & talent management - Employee retention - Client retention - CRM