Most ecommerce brands get a one-time audit, find their biggest profit leaks, fix them and then go right back to flying blind.
The insight fades because nobody's watching the numbers between quarters.
I work as an ongoing analytics resource for D2C and Shopify brands who want someone continuously tracking profitability, not just a single report. That means recurring margin and SKU-level profitability checks, monitoring whether fixes from an initial audit actually held, flagging new risk before it shows up in a P&L, and building out the dashboards and models a founder actually uses month to month instead of a static report that gets opened once.
Real examples from recent audits
This comes directly out of hands-on audit work, not theory.
Flagship profitability diagnostic
- $35.2M catalog
- 180,000+ orders
- Only 8 products generated 84.5% of total profit
- Identified 28 "zombie" SKUs consuming operational resources for almost no return
- Found one shipping method with a 0% on-time delivery rate
Pricing & discount audit
- 223,000+ order lines
- 61.1% of all transactions were discounted
- Discounting had become the default price rather than a promotion
- Estimated ~$97 in profit lost per discounted line
Working with me on an ongoing basis means
- Recurring SQL/Python-based profitability and SKU-risk checks
- Power BI dashboards kept current, not built once and abandoned
- Direct, plain-English findings no jargon, no filler decks
- Async-first communication with a scheduled check-in cadence, working across UK/US time zones
Who this is for
This is a good fit if you've already run a one-time audit (with me or elsewhere) and want someone keeping watch on the numbers going forward.
It's also a good fit if you'd rather have continuous visibility instead of discovering a problem only after it has already cost you a quarter of margin.
Full project details and methodology are available on my Website and GitHub.