I configure Google Analytics 4 (GA4) to measure real user behavior across websites and ecommerce funnels. That includes purchase events, add-to-cart actions, checkout steps, traffic sources, revenue attribution, and full customer journeys.
For ecommerce stores, I implement Enhanced Ecommerce measurement through Google Tag Manager. Product views, item lists, coupon usage, and complete funnel insights are structured properly inside the data layer.
Enhanced Conversions are configured to strengthen ad performance. I connect securely hashed first-party data with Google Ads to improve attribution accuracy and increase conversion visibility while maintaining privacy compliance.
You get:
• Clean GA4 property configuration
• Ecommerce event setup
• Data layer implementation guidance
• Google Tag Manager configuration
• Enhanced Conversions integration
• Debugging and validation
• Conversion testing before delivery
What this really means is reliable reporting, stronger attribution, and numbers you can scale with confidence. When the measurement structure is solid, the data finally makes sense.