- Measure and analyze results through A/B testing and calculate the open rate , click through rate,
conversion rate and CTA (CALL TO ACTION)
- Email segmenting by collecting data on target audience to customize email contents for various segments of the subscribers list that can lead to higher conversion rates.
-Tracking conversions through Google Analytics and email commerce integration with ESP.
- Changing checkout flows and craft targeted emails to targeted customers at specific points in the checkout process.
- Send timely reminders to customers about unpurchased items prompts them to return to the website to complete checkout.
- The email campaigns increased sales and conversion rate and avoided the loss of $45000 worth of furniture not sold, and remaining in the storage facility.