- Measure and analyze results through A/B testing and calculate the open rate , click through rate, 

  conversion rate and CTA (CALL TO ACTION) 

- Email segmenting by collecting data on target audience to customize email contents for various segments of the subscribers list that can lead to higher conversion rates. 

-Tracking conversions through Google Analytics and email commerce integration with ESP.

- Changing checkout flows and craft targeted emails to targeted customers at specific points in the checkout process.

- Send timely reminders to customers about unpurchased items prompts them to return to the website to complete checkout.

- The email campaigns increased sales and conversion rate and avoided the loss of $45000 worth of furniture not sold, and remaining in the storage facility.