As a Quality Analyst at Cognizant on-site Google India, my daily job includes creating, auditing, proofreading, analyzing and editing Expanded Text Ads and Responsive Search Ads for Google AdWords customers, globally. My job is to study an Advertiser's business and create/audit Ads that sell their USPs online. We also create AdWords Extensions like Sitelinks, Callouts and Structured Snippets for websites. Modifying Ad Rotation and Ad Scheduling is also part of our services.