I will create the different types of campaigns such as Shopping, Display, Search and RLSA. I will perform the analysis of your account and as well as your competitors. You can have a look at our action plans and suggestion too for a particular account. Here are some techniques that I follow to set up & optimize the PPC campaign like Pre-Campaign activities, Post-Campaign activities and Monthly Campaign Management. - Focusing on phrase and exact match - Keywords Research within Budget - Avoiding too many campaigns - Segmenting ad groups by match type - Breaking out poor performers such as Ads & keywords - Targeting the most profitable geo locations - Paying close attention to Quality Scores - Launching new campaigns with negative keywords - Regular Monitoring the Whole campaign - Calculation your conversion & ROI