Brands take advantage of graphic design in their logos, marketing materials, ads, website graphics, and even internal documents and email communications.
To further understand how graphic design works, you need to understand the different elements that make up a design. These graphic design elements include:
Color
Typography
Line
Shape
Size
Space
Texture
Hierarchy
There are also a number of principles that graphic designers need to follow in order for their designs to be effective and grab attention. You may have heard these called Gestalt design principles.