The website will be designed keeping in mind the demographics of the target customer, your desired color palette and maintaining the web 2.0 standards. These are the few criteria which we will keep in mind and implement while designing your website: 1. Precedence (Guiding the Eye) 2. Position —Where something is on a in what order the page clearly influences user sees it. 3. Color —Using bold and subtle colors is a simple way to tell your user where to look. 4. Contrast —Being different makes things stand out, while being the same makes them secondary. 5. Size — Big takes precedence over little (unless everything is big, in which case little might stand out thanks to Contrast) 6. Spacing - Line spacing, Padding and White Spacing 7. Navigation – Navigation and Orientation with the usage of bread crumb trails 8. Typography - Font Choices, Font sizes, Line Length, Color and Paragraphing 9. Usability 10. Alignment - Designing with a grid based approach 11. Clarity (Sharpness) 12. Consistency: Consistency means making everything match (ex: Heading sizes, font, color, button styles, spacing etc.).