I offer graphic design services rooted in over seven years of hands-on experience across in-house, freelance, and volume production environments, from small business branding to national-level advertising.
Digital Marketing Design
Cohesive, on-brand marketing campaigns built to engage existing customer bases, including promotional timelines and Listrak-based delivery. I've redesigned recurring templates (headers, footers) to keep them fresh without breaking brand consistency, a skill that comes from years of iterating on the same assets month after month rather than designing one-offs.
Photo Editing at Scale
High-volume photo retouching and enhancement, with a proven ability to manage editing workflows across a team, not just execute individual edits. This includes training other editors and monitoring output, so clients get both quality and throughput.
Brand Identity & Logo Design
Logo design and redesign for small businesses and independent professionals, from custom home builders to photographers. My approach favors intentionality and restraint over trend-chasing, drawing inspiration from brands like Exxon, Wonder Bread, and Bimbo that lead with clarity and consistency rather than complexity.
Print & Promotional Collateral
Signage, flyers, advertisements, and presentations designed to promote products and services, including work that reached national publication (American Kennel Club). I know how to design for print production specifically, not just adapt digital work after the fact.
Bilingual & Niche Market Design
DVD label and cover design for Spanish-speaking community clients, demonstrating comfort designing for audiences outside the default market assumptions many designers work from.
What sets this apart:
- Range without dilution. Marketing, print, photo editing, and brand identity aren't scattered specialties, they're connected by the same consistency-first design philosophy applied across formats.
- Production experience, not just concepting. I've worked inside real operational constraints (sales timelines, team output oversight, revision cycles with management) rather than only in a studio bubble.
- Client-facing accountability. Experience presenting layouts directly to stakeholders and incorporating feedback, so the working relationship is collaborative, not a black box.