Every human being is born to survive either mentally or physically. I am not out of that. But have you ever considered intellectual survival? It's the thing that helped me to shape my inner being and flourish as a designer. Being the Creative Director (CD), I’ve seen many phases in the design world. I experienced different situations from good to worst. But, all those experiences taught me one good thing: "relevancy”. I Believe, design is not something very aesthetic rather it should be something expressive, a good design talks. I aim to create some good design that will be aesthetically good but also meaningful & relevant.