I’ve done my Masters in visual Effects & Animation, I’m presently working at Wen Lighting as a Design Lead. I have also been freelancing work in this field for the past 7 years & with each project. I learnt something new & could also give more to the project. Graphics & Animation stir my creative faculties like none other to deal with it is to exist in that glorious space where creativity itself is ready to don various facets & colors. Because it doesn’t restrict creative mobility & allows creative autonomy too, the effort that goes into creating it amounts to nothing next to the outcome. I also head the Design function at an Ecommerce Platform. My practice in design allows me to work on intangibles and tangibles aspects of design, creating a holistic design strategy and customer experience for the users. My strength lies in storytelling, to create engaging, playful and meaningful experiences. I have done post-graduation in Visual Effects and Animation from Jamia Millia Islamia, which has let me examine the impact that technologies have on human interactions and culture. I enjoy turning complex problems into simple, beautiful and intuitive designs. When I'm not designing, editing or coding, you'll find me cooking or exploring different places. I have always been curious about the role of design in everyday life and how human interactions can be mediated, shaped, enhanced or augmented by technologies.