Digital marketing is a service that encompasses a wide range of online marketing tactics designed to increase a business's online visibility, drive traffic to its website, and ultimately generate leads and sales. A digital marketing service provider typically offers a comprehensive suite of services that includes:

Search Engine Optimization (SEO): A process of optimizing a website's content and structure to improve its visibility on search engines such as Google, Bing, and Yahoo.

Pay-per-click Advertising (PPC): A form of online advertising where advertisers pay for each click their ads receive. Common platforms for PPC advertising include Google Ads, Facebook Ads, and LinkedIn Ads.

Social Media Marketing: A strategy that involves using social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to promote a business's products or services.

Content Marketing: A technique that involves creating and distributing high-quality content such as blog posts, articles, and videos to attract and engage potential customers.

Email Marketing: A marketing strategy that involves sending promotional emails to a list of subscribers who have opted in to receive them.

Analytics and Reporting: A service that provides insights into a business's website traffic, conversion rates, and other key metrics, allowing business owners to make data-driven decisions.

Digital marketing service providers typically work closely with their clients to develop customized digital marketing strategies tailored to their specific business goals and target audience. They may also provide ongoing monitoring and optimization of their clients' campaigns to ensure maximum ROI and continuous improvement. Overall, digital marketing is an essential service for any business looking to establish a strong online presence and attract more customers.