Fact checked by Jerri Ledford

• Bing will be the default search engine for ChatGPT. 
• Experts say Bing could soon offer better results than Google. 
• AI search is likely to get more accurate and conversational.

Artificial intelligence (AI) is heating up the competition for search engines.

OpenAI recently announced that it would start using Microsoft Bing as the default search experience for ChatGPT. Experts say the move could bring Bing to the top of the search game. 

"Bing and Google often return different results due to differences in their algorithms," digital entrepreneur Dmytro Sokhach told Lifewire via email. "By using Bing, AI might access a somewhat different view of the web than it would get from Google alone, which can increase diversity in the information AI can learn and utilize."

The Bing Advantage

Subscribers to the ChatGPT Plus service can add Bing search by using a plugin, Yusuf Mehdi, Microsoft's consumer marketing chief, said in the Bing blog post. ChatGPT's free service users will also soon be able to use Bing. 

"ChatGPT will now have a world-class search engine built-in to provide timelier and more up-to-date answers with access from the web," Mehdi wrote. "Now, ChatGPT answers can be grounded by search and web data and include citations so you can learn more—all directly from within chat."