1. Graphic Design:

   - Design various graphic materials such as brand identities, advertising posters, brochures, packaging designs, etc., based on client requirements and project needs.

   - Create visually appealing imagery and layout compositions using design principles and creative concepts.

   - Select appropriate colors, fonts, graphics, and other visual elements to convey the desired message and emotion.

   - Utilize design software (such as Adobe Photoshop, Illustrator, and InDesign) for designing and editing, ensuring the work meets print and digital media requirements.

2. Illustration Design:

   - Create original illustrations for projects, such as book illustrations, magazine illustrations, cartoon characters, etc., based on stories, concepts, or themes.

   - Apply artistic techniques and art styles to give projects a unique visual expression.

   - Communicate with clients or team members to understand their needs and expectations, translating them into visual illustrations.

   - Use drawing tools and software, such as traditional art materials, digital drawing software, or vector graphics tools, to create and refine illustration works.

3. Style Guidance and Brand Consistency:

   - Ensure graphic design and illustration works align with brand image and style.

   - Follow brand standards and design guidelines to ensure the work aligns with the brand image and conveys the desired message.

   - Participate in team meetings and discussions to collaborate with other designers and clients on design directions and requirements.

4. Project Management and Delivery:

   - Manage project timelines and delivery requirements to ensure timely completion of work.

   - Communicate effectively with clients and team members, resolving issues and providing excellent customer service.

   - Prepare and optimize design files for use across various media and ensure print quality and accuracy.