Building a brand begins with an intelligent and well-considered visual representation of your business. A good designer understands the importance of these first introductions, what a potential client thinks when first seeing a logo or website. A good designer is a conceptual thinker, having a thorough Clients from my professional career in design and advertising include IBM, Iberia Airlines, Sprint, Intuit, Northern Trust, Travelocity, Emerson, and SC Johnson & Company.