Internet Marketing is a form of marketing and advertising which uses the Internet to Deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing (SMO). Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.