How do you get ready to make the promise of IoT real? Select the best candidates from almost too many use cases. Then build great business cases -- because just because you "can" do something doesn't mean you should. And turn them both use case and business case into compelling sales tools. The challenge with IoT sales is complexity and too many choices. Know your choices, help customers zero in on achievable business value. Make the intangible real. Show the way forward in believable steps. DELIVERABLES: Full set of IoT sales tools. Simple and compelling. But capturing the richness of reality too.