Why should you care about keywords? Because keyword research is the key to directing new and recurring visitors to your website. A keyword is what consumer types into search to find what they are looking for We perform keyword research on specific terms that match the language of your audience and your website. We’ll connect potential visitors to your site by finding the words your website needs in order to match popular search queries. It enables your potential customer to find you on top against specific search. Once we complete the research, we put it in our SEO workbook. Then, we walk you through the strategy providing recommendations and showing you how to use them in your site.