Before I start, I’d need to find out more about your product: • immersing ourselves into the analytics and marketing materials • Thoroughly studying competitors, clients, reviews, and joint areas of business. • listening out to your preferences coupled with reference analytics
2) The overall concept
I will share with you a basic logic prototype packed with my vision, reflecting the following design elements: • overall style • color patterns • font pair • rough illustrations sketch • first screen layout I normally deliver my vision in a “1+1” format, where one is awesome, and the other is very good.
3) The first screen I complete the main (first) screen, it will be the forming factor for the whole perception of the work. I send you the pre-final version.
During the final call, we discuss: • the small things we need to work on to make the finished product shine • the look of tablet and mobile versions