Attracting customers is one thing, but keeping them is where the real profit lies. Lifecycle marketing services from Tomorrow People will keep your customers coming back time and again, resulting in brand advocates that money can’t buy. To build a meaningful relationship that will keep your customers returning to your site, my pioneering lifecycle marketing program maps your customers’ buying journey so I know what makes them tick. I will empower your employees to positively contribute to creating an outstanding customer experience by entering the customer’s buying journey at just the right point. Whilst attracting and acquiring new customers through the use of marketing automation is key, I champion lifecycle marketing as the best way to increase sales and ROI by encouraging customer retention. Using marketing automation tools I assess what is working well with your strategy and how to boost retention rates so that your customers are inspired to re-advertise and recommend your products and services to their peers.