Are you using LinkedIn to grow your business? Or have you been thinking of using it but haven’t got around to it yet? LinkedIn is essential for all B2B businesses but can also be very effective for B2C businesses. Does your LinkedIn profile speak to your ideal clients or is it all about you? When a prospect arrives on your LinkedIn profile, are they inspired to take action and reach out to you? Simply having a LinkedIn profile is no longer enough. With over 400 million LinkedIn members, there is a very good chance your prospective clients will never find you. That is unless you take some very proactive steps to ensure that you are: 1. Easily found when they search for someone who does what you do and If you can manage these two things and create a professional and search-optimized LinkedIn profile, you will be well on your way to turning your profile into a lead generation magnet. In fact, doing this is so vital that I recommend that you don’t start actively using LinkedIn as a lead generation or business building tool until you have done this (LinkedIn Profile Makeover).