Effective branding is essential to working online, whether for the small but growing business, personal pages, or large institutions. A unity of aesthetics, in color, font usage, layout, and all other elements on a page, helps the visitor navigate easier, gives a better experience, and directly plays into return visits. The core to the whole is identity, which is encapsulated in your logo. A poor logo can drag down an otherwise viable business, whereas an intelligent, well-crafted logo can put bare bones startups on the map.
Creating effective logos is a challenging, thought-involved process. It's a part of graphic design that I really enjoy. I can produce beautiful and effective logos in all formats (scalable vector graphics, uncompressed bitmap images, etc).
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