A logo design brief is a document that you will (or should) make when you hire a graphic designer to create a logo. It’s the starting point of the project and it should provide the designer with as much relevant information as possible. In short, what you do is you envision the logo in your mind and then answer a series of questions about it. In the end, what you get is an instructions manual for the designer in the project. You may not know the answers to every single question, but creating a good brief is also about teamwork. You know about your business and the designer knows about design. There can be an exchange of ideas between the two in the process of writing the brief and when you’re both happy with the document, the project can start. The reason why a creative brief is so important is that it is the foundation of the whole project. If you don’t start off on the right foot, you’ll come upon some setbacks that would have been easily preventable. The project takes longer to get done and you end up spending more than you wanted to. Not ideal, hey? So why not have a little bit more work during the initial stage of the project and then see everything go a lot smoother?