In a nutshell I build brands! I’m passionate about both design and strategy so I tend to start by working from hand, to craft strategically smart and creatively compelling brand identities. I started out in South Africa over nine years ago where I really earned my stripes as a designer at Interbrand South Africa, working closely with the team and building on the creative talent pool. I have won multiple awards for my design, specifically my logo design. For the last two years I worked in London as a brand specialist creating brands and enhancing brand experiences for established brands. I am currently living in Israel where I am enjoying the sunnier weather and freelancing as a designer and brand specialist.