Before diving into the deep end of logo design, you should start with the name of your business and slogan or tagline (if you have one). There’s more to designing a logo than you might think, and all the details that you include now will help the designer create your perfect logo. If you want the slogan to be in the design, now’s the time to let the designer know.
Plus, when writing down your name and business, be sure to include any specific capitalization requests and spacing needed in the title — for example, Ben’s Doughnuts vs. ben’sDoughnuts.